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Why Digital Publishing Is the Ultimate Internet Business
by Terry Dean - Netbreakthroughs
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Opportunities abound on the Internet, but one opportunity
stands head-and-shoulders above all of the rest for home-based
entrepreneurs. That opportunity is in digital publishing.
I have done or consulted with many different types of
businesses, including: CD sales, web hosting, web services,
search engine promotion, pet products, content sites, network
marketing companies, etc. Throughout the various companies I
have dealt with, the one business I love the most is
digital publishing.
Think about it. When you are publishing information products,
you have:
You may say that those things are true of all Internet
businesses, but they are not. If you run a web hosting company,
the entry costs are high and you have a high overhead. You
need to have your own dedicated server at minimum which can
run in the thousands.
Your margins are usually very tight as web hosting is a
very competitive arena. Then, you come to if the business is
automatic or not. It definitely is not automatic. You have to
provide continuous support to your customers and they really
expect you to be working 24 hours or day...or to have staff
that does!
Many other Internet businesses will show the exact same
pattern. If you provide any type of service for example, you
can only make money when you are actually working. When you
take time off, your in.come does as well.
You may then respond, "Well I'll just join an affiliate
program and promote them!" What you don't realize and most
affiliate program owners won't tell you is that the incomes
from affiliate programs are very tiny for those members who
don't at least have the first form of digital publishing in
place...their own opt~in ezine.
That's right. It is next to impossible to earn a really good
check from affiliate programs unless you run your own opt~in
ezine, which is a form of digital publishing. People have no
reason to trust your recommendations of affiliate programs until
you have earned their trust through publishing a quality ezine.
Starting an ezine (online magazine) is extremely low cost
and will get you started in your own publishing business.
Unlike publishing an offline newsletter which involves you
dealing with printers, postal rates, and other types of
expenses, your ezine will only cost you one low yearly fee
($100 to $400 depending on how you publish).
So, it has a very low entry cost, very little overhead, and
is mostly automatic (as the software does the subscribing and
removes for you). The margins are terrific. If you are selling
ad space for $10 per ad and have 10 ads per issue, you m^ke
100 dollars from ads.
If you promote one affiliate program in each issue, you
could earn $200 (this is from a small list of 1,000 or so
subscribers). That would total $300 for each issue with no
expenses in sending it out and no ad costs on your part.
Once you get into the tens of thousands of subscribers like
many ezines have, those numbers become much larger and much
more profitable.
This is the reason you see so many ezines being published
out there now. With a low cost of entry and high potential
profits, everyone wants to get in on the act. This just
means that your ezine needs to be of a higher quality than
the "norm" being published.
Write your own articles or select articles to be published
which haven't been published everywhere else. Add in a little
of your own personal flavor to the issues. Sure, some people
might not like your personality showing through, but the
average reader will feel much closer to you...and more likely
to buy from you.
Ezines which don't have a personality to them quickly perish
in the heat of competition. Customers like to see real people.
So instead of being big Mr. Publisher, be a real person with
real opinions. Don't worry about being seen as too biased as
you are supposed to be biased. You're human!
Then, once you feel comfortable publishing an ezine, it is
time to move onto the next step in your digital publishing
career. Create your own electronic book.
Digital publishing of your products has additional advantages
to information publishing in general. First of all, you have
no publishing cost except for the software to create your
manual in the first place. Adobe Acrobat costs $200 and can
make a digital product which can be used on both IBM and
Macintosh platforms. Compare that to print publishing which
will cost you a minimum of $2,000 for your book.
Digital products have no fulfillment costs and no shipping
costs. Don't overlook the cost of shipping in your business,
as we have paid as much as $150 shipping a training course
to an International customer. Just think what you would lose
on that including shipping and product costs if the order
came back as credit card fraud.
Digital products have a final benefit that in my opinion
outweighs all others. They can be set to 100% auto-pilot.
You can have the product sales done by $ecure o.rder form,
processed in real-time online, and the product instantly
delivered to your customers with ZERO involvement on your
part.
You could have several products all selling from different
sites all being automatically processed without you having
to spend any time with them whatsoever. The money would keep
coming in while you work on new projects, go on vacation, or
spend time with your family. This is the real dream business.
Yes, you do have to spend a lot of time creating that hot
product to sell and setting up the automatic systems, but the
money will just keep coming in once they are up.
Take this as the voice of experience. Automating your
entire business is one of the most important things you
can do. Otherwise, you will eventually find that the
"Success" of your business is to the detriment of everything
else...taking up all of your time (even if you hire employees
to do the work you will spend your time managing the employees).
When you are first starting out, selling services seems like
a good idea...until you start having a lot of business and
bringing in a lot of money. Then, that good idea quickly
turns into an overload of work.
So...In the End...My Recommended Opinion for Creating
The Perfect Internet Business You Can Run From Home With
the Minimum of Hassles Is:
Step One: Pick a Market and Subject You Enjoy and Love.
Step Two: Create Your Own Ezine.
Step Three: Build a Large Subscriber List and Start Profiting.
Step Four: Create Your Own Electronic Book
Step Five: Automate the Entire Process and Do it again.
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Terry Dean, a 5 year veteran of Internet marketing, will
Take You By The Hand and Show You Exact Results of All
the Internet Marketing Techniques he tests and Uses Every
Single Month"
HIGHLY RECOMMENDED ~ Find Out More:
http://www.gothrive.com/netbreakthroughs/
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