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Newsletters, Ezines, and Profits, OH MY!
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You hear it all the time from top marketers. Create your own ezine,
advertise in ezines and newsletters. Submit articles to ezines.
Yet it never ceases to amaze me how few people actually take this advice.
And those that do, often are doing it completely wrong, and give up
without ever really giving themselves a fighting chance.
Sure it helps to have your own unique product or service to market,
but you can do quite well in ezines marketing an affiliate program
EVEN if there are a lot of other people marketing the same product.
The key? Your ad. It must stand out from the rest. You know those
generic ads many affiliate programs provide you when you join? If
you want a sure path to failure, use them. If you want to succeed,
start writing your own.
Never try and sell a product from a short ad. Your ad has to be a lure
to get the potential customer to your web site or autoresponder where
your sales letter can do the work.
But the real points I wanted to discuss here don't have a lot to
with the actual writing of the ad, it's what to do with that ad.
Everyone is always asking, "where can I advertise"? Do you know
there are thousands of ezines out there literally BEGGING for your
ads, or your articles?
I'm going to be blunt about this. If you refuse to spend any money,
you are not going to make any money. But the good news is you can
be on a very tight budget and still reach thousands of potential
customers per week.
One of the first things you need is a great source of information
for ezine resources. Once again, you get what you pay for.
My personal favorite is Charlie Page's Directory of Ezines.
Charlie charges $47 for and "Annual Silver Membership" and
$67 for an "Annual Gold Membership".
There's also a "Lifetime Membership" for $147, and this is your best
value.
When I first signed up for Charlie's Directory of Ezines, I did so
because I knew that this information was critical to my success.
Then almost immediately after joining, Charlie starts sending me these
bonuses out of the clear blue. I wasn't expecting them, but after
accepting his generous gifts and reviewing them, I was simply delighted.
The ezine directory alone is worth the price of admission but he'll
also write three ads for you at no charge, and Charlie's one of the
best copywriters around. Check it out for yourself.
Annual ==> http://www.gothrive.com/directory-of-ezines-annual
Lifetime ==> http://www.gothrive.com/directory-of-ezines-lifetime
One of the better free directories is located at
http://www.netmastersolutions.com/tools.html . Click 'the directory'
from the menu at the top as the actual directory is near the bottom
of the page.
While it doesn't contain anywhere near the resources as the
Directory of Ezines, as a free resource, it is quite good.
One of the most common mistakes people make is to look for ezines
with the largest subscriber bases. It's not hard to find a lot of
good ezines with 20,000 or even some with 100,000 subscribers.
For the most part, avoid these. 2 reasons. 1) the cost is prohibitive
for advertising, and 2) you will get MORE response with smaller ezines.
That's right, I've had 5 and 10x more clickthroughs from ezines with
3,000 subscribers than I have had with some with 30,000 subscribers.
You will be absolutely amazed at how many quality ezines will offer
advertising for $5 per ad. Some as low as $10 for top sponsor ads.
Personally solo ads are my preference but these tend to cost more.
You can do very well with low cost 5 line ads.
What's more, I am going to give you a few of my personal favorites that
I have had great success with, and the best part is they are not
expensive.
My number 1 recommendation is Teresa Williams' Promotelinks News.
==> http://topbiznews.com/
Teresa has appx 17,000 subscribers, and her list is very well maintained.
It is a quality list. The best news is you can get a single 5 line ad
for as little as $20.
Another excellent choice is Kris Stringhams True Profits. Kris has
about 13,000 subscribers and offers top sponsor ads for as little
as $75. Again it's a quality list and delivers results.
==> http://trueprofits.com
Personally, I keep returning to both of the ezines time and time again
because they work and don't cost a fortune. If you placed a regular
ad in Promote Links and a top sponsor ad in True Profits once a month,
you are reaching over 30,000 subscribers, and spending less than $100.
You could run a different ad every week in Promote Links and spend
only $80 per month. This is an advertising bargain.
I am not receiving 1 penny for recommending these ezines. I am
recommending them because they work and I'm always getting asked
what ezines actually deliver.
Now there's an even less expensive option that can work wonders.
How many have heard of a company called 2 Bucks an ad?
==> http://www.gothrive.com/2-bucks-an-ad
This company has a huge list of newer ezines that are begging for
subscribers and advertisers. For $10, that's right $10, you can place
your ad in multiple ezines with subscriber bases totaling
15,000-20,000 subscribers.
They do require that you subscribe to each of the ezines, but that
is how they keep the pricing so low.
They even offer an add on that costs $5 that allows you to place
your ad in an additional 20 or 30 very new ezines that combined may
total several thousand subscribers.
We're talking $10-$15 to reach thousands of true opt~in subscribers.
This is budget advertising at it's best.
Don't let anyone tell you otherwise. Ezine Ads WORK.
If you spend $20 on an ad and make $60, that is SUCCESS!
That is a 200% return on your investment. A 200% ROI can make you
a lot of money.
If you are serious about making even 'some' money online, ezine
advertising is THE place to start. It is not expensive and can return
many times in profits what the ads cost you.
During the first 2 months of your ezine advertising program, I would
suggest re investing 75% of your profits back into more advertising.
Once you see how effective this type of marketing can be, you'll
wonder why it took you so long to get started.
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